PR & Communications Manager
PR & Communications Strategy · Reputation Management · Executive Positioning
I help businesses and their leaders build a credible public voice. I develop communications strategies and lead their delivery, from shaping corporate messages to securing media coverage and preparing senior leaders for interviews and public appearances.
6+ years' experience across financial services, corporate groups and government.
In-house, agency and independent consultancy experience.
I assess how a business communicates today, clarify what it needs to achieve and build a strategy around the audiences it needs to reach. This gives the work a clear foundation: positioning, key messages and communications priorities.
I then work with senior leaders and the teams delivering the work to keep media activity, executive communications and corporate content aligned with that strategy.
Communications audits, corporate positioning and practical PR strategies that translate business goals into clear messages, audience priorities and action plans.
Clear corporate messaging and coordinated responses to sensitive issues, helping organisations communicate consistently and protect their reputation.
Developing newsworthy stories and securing relevant coverage through targeted pitching, expert commentary and relationships with business and trade media.
Positioning senior leaders around their expertise, with thought leadership, interview preparation and messaging for public appearances.
2025–Present
PR & Communications Consultant
Developing PR strategies and executive positioning for businesses and industry experts.
2025
PR Manager — Strategic Communications Project
Developed the bank's communications strategy, corporate messaging and executive positioning.
2022–2025
PR & Communications Lead
Led group communications, prepared senior spokespeople and oversaw website launches for new business units.
2022
Communications Manager
Coordinated health communications and filming for the UNITED24 × Epicentr initiative.
2021–2022
PR Manager
Delivered client PR campaigns, special media projects and crisis communications.
2020–2021
PR Manager
Delivered financial services PR, expert content and communications for corporate responsibility initiatives.
2020
PR Manager
Coordinated media relations and press materials for business forums and international conferences.
Communications strategy in practice — from the initial challenge to the final outcome.
Ukraine · B2B logistics · Independent consultancy
The founder's public communications focused on company news and services. His operational expertise was not translated into a clear expert position for business and trade media.
Establish a distinctive expert profile and increase relevant media visibility among business owners and potential partners.
This connected his expertise with the concerns of business decision-makers and established a clear focus for his public communications.
Developed the positioning framework, key messages and executive profile.
Defined themes connecting the founder's experience with business concerns, including topics for opinion pieces, interviews and expert commentary.
Prepared targeted media pitches and guidance for consistent public communication and personal brand development.
PR tools: Positioning framework · Key messaging · Editorial planning · Media pitching · Expert commentary
The project progressed from strategy development to published media coverage.
The founder gained a clear expert positioning framework, consistent key messages and practical materials for public communications. Published coverage provided a foundation for further media engagement and the continued development of his expert profile.
The company name, detailed project metrics and supporting links are not disclosed in this public summary.
ASVIO Bank · Banking · Ukraine · PR Manager — Strategic Communications Project
ASVIO Bank's expanding digital offering called for a clear communications direction: explaining the bank's development, its relevance to business customers and the expertise of its leadership.
Strengthen the bank's external positioning and develop the public profile of the Chair of the Management Board through consistent messaging and relevant business and industry topics.
Used the bank's strategic direction, practical benefits for businesses and the Chair's perspective on industry change as connected themes for external communications.
Audited the bank's PR positioning, external communications and public presence to inform the communications strategy.
Developed the PR and communications strategy, defining positioning priorities, key messages and editorial themes for business audiences.
Managed communications for the Chair of the Management Board, developed the content and media approach, and coordinated communications tasks across PR, marketing and senior leadership.
PR tools: Communications audit · Positioning framework · Key messaging · Editorial planning · Executive communications
Delivered a PR and communications strategy linking the bank's corporate positioning with its leadership communications.
The selected public examples below show three connected themes in practice: the bank's digital development, financial solutions for businesses and executive perspectives on open banking.
Forbes Ukraine
BrandVoice interview
An executive interview exploring ASVIO Bank's development from a boutique bank into a digital platform.
Ekonomichna Pravda
Promoted interview
An interview on Garantiya.com and the practical application of digital financial services for business customers.
ASVIO Bank
Bank newsroom · Conference report
A report on the Chair's contribution to Banking Digital & AI Lab 2025, discussing opportunities and risks for smaller banks.
ROSTOK HOLDING · Agribusiness · Ukraine · PR & Communications Lead
ROSTOK HOLDING was navigating wartime disruption while developing new business areas. Its external communications needed to explain operational challenges, business decisions and developments across the group with clarity and consistency.
Maintain a credible public presence for the group, develop its leaders' visibility and support the introduction of new business areas through coordinated communications.
Connect these themes across media relations, spokesperson preparation and corporate websites, giving journalists and business audiences a clear account of the group's activities and priorities.
Developed and implemented communications strategies and media plans for the holding company and individual business areas.
Coordinated websites for new business areas from naming and creative briefs through visual identity, content, design, development and launch.
Pitched stories, interviews and expert commentary. Prepared senior leaders and spokespeople for interviews, filming, broadcasts, conferences and forums.
Managed external suppliers and coordinated teams across social media, project management, production, events, design and development.
PR tools: Communications planning · Media pitching · Spokesperson preparation · Corporate storytelling · Website content · Supplier management
I led the development and launch of three corporate websites for new business ventures, bringing together naming, visual identity, content and project delivery.
Analysed competitor websites, developed brand names and led logo development to give each business a distinct identity.
Prepared design and development briefs, shaped website design and created content explaining each company's services and capabilities.
Coordinated designers and developers through delivery and launch. Supported company registration and coordinated trade mark registration processes in Ukraine.
Three corporate websites launched under my leadership, giving each business its own brand identity and a dedicated platform to present its services.
Managed ROSTOK HOLDING's social media presence across four platforms, creating content, engaging with audiences and monitoring performance.
Selected examples from a wider programme of interviews, expert commentary, television coverage and industry participation.
Latifundist.com
Industry feature · Expert commentary
Ministry of Health of Ukraine · Communications Manager
I contributed to public information and campaign projects, combining content development with coordination across ministry stakeholders, healthcare professionals and production teams.
01 / MEDICAL EDUCATION
Refresh information about universities and colleges under the Ministry's remit, helping prospective Ukrainian and international students understand their study options.
Updated institutional profiles, course information, tuition fees, photographs and details about study arrangements.
Structured the content around applicants' practical questions: what they could study, how much it would cost and what to expect from the learning environment.
Refreshed online information bringing together the details applicants needed to explore institutions and compare study options.
02 / UNITED24 × EPICENTR
Support communications for Epicentr's "Saving Lives" initiative, which raised funds for ambulances and armoured medical evacuation vehicles, with Ministry support and funding channelled through UNITED24.
Coordinated filming preparations, production crews and participating healthcare professionals.
Prepared medical staff for interviews and helped translate their frontline experience into campaign content.
Contributed to campaign development and delivery, wrote press releases and news updates, and coordinated communications tasks across project stakeholders.
Supported the production and publication of campaign materials, including a promotional film and news coverage explaining the initiative and reporting on vehicle handovers.
Ministry of Health of Ukraine
Official announcement
ESKA Capital · PR Manager · Ukraine
Make the company's financial services easier to understand and support trust in its expertise among business audiences.
Combine practical explanations of leasing with expert commentary from the company's leadership. Use real client stories to demonstrate how financing works, alongside informed perspectives on wider financial issues.
Planned and delivered PR projects, preparing press releases, articles and expert materials for external communications.
Developed content and worked with media partners on the Agravery series "Real financial support for your business", explaining leasing through practical examples and client stories.
Prepared expert content on business finance, mortgage lending and investment risk, supporting the public profile of ESKA Capital's managing partners.
Published work included three articles in the Agravery series and expert contributions in LIGA.net, Biz.Censor and EconomistUA. These combined practical explanations of the company's services with a public platform for its leadership's financial expertise.
Examples of the content and media work behind this case study.
Press materials, media relations and participant interviews for a business forum bringing together entrepreneurs, experts and government representatives.
Magonova & Partners · PR Manager Kyiv, Ukraine
Build awareness of the forum's agenda and speakers, and coordinate clear, timely communication with the media.
Combine advance publicity with direct journalist liaison and participant interviews, making the forum's themes accessible to the media and business audiences.
Prepared press releases and supporting information to communicate the forum's programme, speakers and key themes.
Conducted interviews with forum participants to capture their expertise and perspectives on business development.
Coordinated communication with journalists and editorial teams, supporting the publication of event announcements.
Monitored media coverage and analysed the wider news agenda to support communications planning.
Pre-event publicity included publications on LIGA.net, Fakty ICTV, InVenture and LB.ua, presenting the forum's programme, speakers and themes ahead of the event. My contribution combined press content, journalist coordination and participant interviews as part of the agency's communications support.
A selection of announcements published ahead of the forum.
Research, content and coordination to put communications strategy into practice.
A considered approach to decisions, collaboration and delivery.
I keep business priorities in view, focusing communications on the audiences and issues that matter to the organisation.
I take responsibility for moving projects forward, from the initial brief through to delivery, coordinating content, people and deadlines.
I bring senior leaders, internal teams and external specialists together around clear messages, responsibilities and next steps.
I handle sensitive information carefully and consider the context and reputational implications of communications before they go public.
I'm open to PR and communications roles with a focus on strategy, corporate communications and executive positioning.
I'd welcome a conversation about your team's priorities and how I can contribute.
Sofiia Nikitina
PR & Communications
Sofiia Nikitina